BOOK WRITING - IDEA GENERATORS

There's nothing mysterious about coming up with ideas. Within a page or two, you'll have more ideas than you know what to do with. Your ideas start with YOU. When you think about what you enjoy, about your past experiences and your knowledge, you're guaranteed a regular fountain of ideas. Let's turn on the fountain.

As you do the following exercises, work through them quickly. Don't allow yourself to bog down. Do them as quickly as you can, and then go and do something else for a few hours, to let the ideas gestate and bubble in your subconscious mind.

When you come back, read through the ideas you generated, and add to them as you read through your lists. Please don’t discard any ideas at this stage. This is because the way to a brilliant, fantastic idea is by twisting an idea slightly, reversing it, or by combining several ideas into a new one.

Searching for ideas alerts your subconscious mind that ideas are important to you. Over the next few days, you may get a nudge from an idea which says: "Write me down". Do that right away, even if you're in the middle of a shower or you're driving along the freeway. (If you’re driving, pull over.) Write that idea down, because even if you're one hundred per cent certain that you will never in this lifetime forget that amazing idea you just had, believe me, you will forget it. Write it down, always.

When you stay alert to the idea hovering at the corners of your consciousness you will never be without a book bubbling away. This is how you turn your first book into a long series of books.

First thing in the morning is a great time to generate ideas. Set your alarm ten minutes early, then sit up in bed and jot down 50 ideas.


Idea Generator One: What you're good at
Make a list of 20 things you're good at. Don't think too hard about this. Maybe you're good at buying presents for people—you've got a knack for choosing just the right gift. Maybe you're a good cook, or a good parent, or a good swimmer or a good tennis player. Or maybe you used to be good at one or more of these things. For example: I grew up with horses, and owned horses for many years. I'm good with horses, and a good rider. If I saw a gap in the market for a horse book, I'd feel comfortable writing the book.

You get the idea. List at least 20 things that you're good at, or have been good at in the past. For example, if you know you're an excellent gardener, even though you now live an apartment, list "gardening".

Idea Generator Two: Your past experiences
Experiences sell. If you've been abducted by little green men from Mars, it's a book. If you're a bigamist, it’s a book. People have written books about their illnesses (see from challenge to opportunity below), their addictions, and their pets. Browse through the bestseller lists to see what personal experiences people are writing about.

Here's where you walk down memory lane. If you're in your twenties, it'll be a short stroll. If you’re in your forties or older, it will be a hike. Don't get bogged down with this, list 20 experiences you've had that spring to mind.

The easiest way to come up with experiences is to work backwards through the stages of your life, or through decades. Again, don’t take a long time over this. Set yourself a time limit --- ten minutes is enough.

Idea Generator Three: Your knowledge
What do you know? Start by making a list of all the subjects you were good at in school. Then list all the jobs you've had – yes, part time work counts.

Also list:
Your hobbies. Are you a keen Chihuahua breeder? Do you quilt? Take photographs?
Your current job. What are you learning in your job that other people would pay to learn?
The places you've lived. Your hometown may be boring to you, but guide books sell well.
Your family tree. What special knowledge do your nearest and dearest have that you could write about?

Spend around ten minutes writing down as many subjects as you have knowledge about.

Idea Generator Four: What you enjoy most
Celebrity chef Nigella Lawson freely admits that she cooks because she loves to eat. Nigella has turned her love of food into a career. She regularly produces bestselling books. (Her chocolate recipes are brilliant.) What do you love? People have written about garage sales, cosmetics, cars, vacations. If you love something, chances are that thousands or maybe millions of others will love it too.

Watch the newspapers and take note of current trends. Or better yet, listen to what your children are talking about, or asking you to buy for them. Children tend to be well up on what’s happening.

Remember that it will take around two years for your book to reach the bookstores. Therefore, the currently hot topics on the bestselling lists may be old news before your book is in the stores. This doesn’t mean of course that you can’t write on perennial favourites like money, sex and exercise. These topics never go out of popularity, and a new twist on one of these is always a sure bet.

The idea of writing about what you enjoy is that you will be bringing passion and enthusiasm to your topic. Enthusiasm is a must.

Idea Generator Five: From challenge to opportunity
You face challenges every day. Most are minor, some are major challenges. If you've ever faced a large challenge, or if you're facing one right now, then consider that the things you learn could help other people. Whatever your challenge is, whether it’s moving house or confronting a life-threatening illness, other people face the same challenges, and in those challenges lie the seeds of books.

Make a list of 20 challenges you've faced in your life. Anything catastrophic qualifies: losing your job, facing bankruptcy, the betrayal of a spouse. If you've had a quiet life, then make a list of challenges that the people you know have faced.

Additional challenges you can consider include any habit you've broken, from congenital lateness to overeating.

When you've finished brainstorming, you'll have dozens of book ideas. Winnow out the non-starters. Don't delete them, move them to another computer file. Call it "odds and ends" or "snippets".

You've worked through the idea generators, and you have one or more ideas which you feel would work as a book. The next step is to scrutinize your primary idea carefully.

Consider your idea and look at this list of questions. See if you can answer "Yes" to all of them:

Am I enthusiastic enough about this subject and my ideas about it to sell this proposal to an agent and an editor – and to readers?

Will I retain my enthusiasm through the months it will take me to complete the book?
Is there a market for my book? (I've checked Amazon.com and bookshops for competing titles. I'm convinced there is a market for my book.)

I can find people with expert knowledge to interview as I write my book.
Does my book provide solutions to problems?

If you can answer YES to most of these questions, you're set. Great! We're going to start work on your proposal.