Unlocking The Niche Code - Part 5

The work is already done for you. You just need to put it to good use. As you can see above, piano is too broad a niche. It has a high amount of searches, but the bids for PPC traffic is too low. As a result, I would suspect that people are generally not making a lot of money with that search term.

Remember, high volume + low PPC bids = low click through rates and even lower conversions.

Fly fishing, on the other hand, does have PPC bids between 30 cents and $2.00, so money is likely being made there. However, the search term itself is too low. Unless you have other keywords for that niche to add additional traffic, I would steer clear from there as well.

There are several other sites I use as well to get niche ideas, and especially to narrow the niche and discover potential information the market wants:



Nichebot - http://www.nichebot.com

Shopping.com Top Searches –
http://www2.shopping.com/top_searches

AOL Hot Searches - http://hot.aol.com/hot/hot

Google Groups - http://groups.google.com

Craig's List - http://www.craigslist.com

Delicious Popular - http://del.icio.us/popular

Dig - http://www.digg.com

Google Catalogs - http://catalogs.google.com

Google Suggest –
http://www.google.com/webhp?complete=1&hl=en

Technorati - http://www.technorati.com


Also, I'll do several targeted searches in both Google and Yahoo (for example, on the subject of "hobbies").

Finally, I’ll see what existing digital products are being sold in my target niche at the Clickbank Marketplace

(http://marketplace.clickbank.net).

HINT: If you want to see how your competitor’s sale pages have evolved over time, the Wayback Machine is a great place to do so (http://www.archive.org).

And of course I will always Google my keywords and check out the competition in the Adwords ads. In this case I pay special attention to the ads that sell information products (or services like mine if I’m selling a service).

Some of the ads will be irrelevant as far as competition goes.

Ok, the next thing I'll do is check how many magazines there are on the subject of my chosen niche.

There are two places I go online for that:

Magazines.com - http://www.magazines.com

and

Amazon –
http://www.amazon.com/exec/obidos/tg/browse/-/599858/

At each site, I search by category to find the magazines in my niche.

Obviously the more the better, up to a point.

For example, golf has a lot of magazines, but it's not a good niche by itself. It needs to be more targeted. But in that case I can always get more targeted sub-niche ideas within that topic by looking at the types of magazines for that topic.

Now, as good as these sites are for finding magazines, I'm still going to need to go to a bookstore that carries lots of magazines and browse through the ones in my niche?

Why?

Because I want to see what kinds of ads are in them.

I need to know who else is selling what, and it will also tell me whether the people in this niche spend money. And the ads will not only tell me that, but they will also tell me what the people in this niche spend their money ON. And if I want to know which ads keep appearing (because then I'll know they are making money), I would want to pick up several issues in a row of the same magazine, if possible.

Ok. By now I should have a pretty good niche market to test. And by knowing what kinds of informational products are selling, I can start to formulate the content I’m going to use for my test.


to be continued.....



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